Bjorn Again!
Björn Again are the world’s Number One ABBA show and one of the most popular and most successful international entertainment acts touring the world today. This year they celebrate their 21st year, an incredible achievement for any music act.
Björn Again have performed over 5000 shows in over 70 countries, and have played at just about every major venue and event possible, worldwide. They are the only ABBA show endorsed by ABBA, and their fans range from Dave Grohl, Tom Jones and David Beckham, to Shane Warne, Russell Crowe, The Spice Girls and Mr Bean.
Björn Again were established in Melbourne in 1988 and their career highlights over the 21 years are many: sellout concerts at venues like The Sydney Opera House, The Royal Albert Hall and Wembley, rock festivals such as Glastonbury, Reading and Roskilde, and at events like the IPL cricket, The Monaco Grand Prix, The Hong Kong Handover, the MTV Music Awards in Sweden and countless charity events. Amazingly and almost unbelievably, the band has played ʻMoney Money Moneyʼ to Bill Gates, ʻTake A Chance On Meʼ to Tom Jones, ʻRing Ringʼ to Russell Crowe, ʻRock Meʼ to Metallica, ʻHastamananaʼ to Kurt Cobain, ʻSOSʼ to ʻMr Beanʼ (Rowan Atkinson), ʻHoney Honeyʼ to Vladimir Putin in Russia, ʻThe Winner Takes It Allʼ to David Beckham, and ʻDancing Queenʼ to Prince Charles and royals Andrew and Fergie.
The key to Björn Again’s success is that it delivers the highest quality ABBA show, with all the authentic costumes and makeup, high production values, staging and lighting effects, but adds a cheeky dose of parody, satire and on-stage theatrics that all combines to create the ultimate live entertainment experience. This almost always results in a hysterical audience response, the media searching for superlatives and the contemporary music industry dumbfounded.
The Björn Again concept in many ways is unique, and its career and global success a phenomenon.
